Frequently asked questions
What Creatium is, how Coach works on your own and across a team, and what it costs: the short answers, in one place.
The short answers
What is Creatium?
Creatium is an AI coaching and interactive-learning platform. Coach gives every person a coach to practice with. Studio gives L&D teams a place to build the practice. The APIs put the same voice, avatar and video engine inside your own product.
What can I practice with Coach?
Anything conversational: interviews, feedback, presentations, negotiations. You set the scenario; Coach plays the other side and coaches you between takes.
Why not just use ChatGPT?
ChatGPT answers your questions; Coach makes you practice. It plays the other side of a real conversation, pushes back, and coaches you between takes, so you leave having rehearsed, not just read. That difference is the thing our published research measures. If you are weighing us against AI video and learning tools rather than against a chatbot, see how Creatium compares.
Can my whole team use Coach?
Yes. Coach Teams is $50 per person a month: usage is pooled across the team rather than tied to one person, it carries 3× the usage of an Individual plan, and managers add and remove licenses at any time. Larger organizations can talk to us about Enterprise, which adds admin controls, custom learning paths and organization-wide reporting. See the Coach plans. Studio is the separate product for the L&D team that builds the training itself, priced in tokens.
How is Creatium priced?
Three ways, one per product. Coach is $20 per person a month on the Individual plan and $50 per person a month on Teams, with Enterprise priced with you. Studio is priced in tokens: $250 a month for 500, and the price a token falls as the plan grows. The Voice, Avatar, and Video APIs are billed on what you use, separately from both. Every plan and price is on the pricing page.
What happens when my team grows?
Coach grows with it. The Teams plan is $50 per person a month, managers add and remove licenses at any time, and usage is pooled across the team rather than tied to one person; past that, Enterprise is priced with you. If what is growing is the training you build rather than the number of people practicing, that is Studio, priced in tokens: $250 a month for 500, $500 for 1,800 on up to three seats, $2,000 for 10,000 on up to ten. Book a demo and we’ll scope the right size with you.
Is there a free way to try it?
Yes, for Coach. Both the Individual and the Teams plan start with a free trial, and you can start one yourself on the Coach page without talking to anyone. Studio starts at $250 a month and has no trial; if you want to see it first, book a demo and we’ll walk you through it on your own material.
What does a Studio token cost?
Less on every bigger plan. Against a single seat, a token costs 44% less on up to three seats and 60% less on up to ten. Above ten seats, tell us the number and we’ll price it with you.
How long does a demo take?
Typically a demo takes 20–30 minutes, but depending on your team’s needs we can tailor the experience so we can focus on what you actually want to build.
What’s the difference between Coach Teams and Studio?
Coach Teams is for the people who practice; Studio is for the team that builds what they practice on. Teams is $50 per person a month and gives everyone their own coach, with usage pooled across the group. Studio is priced in tokens and is where L&D authors the lessons, roleplays and simulations. Plenty of organizations buy both.