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Research

We follow the learning science

How our research-backed approach delivers.

28%
better learning outcomes
5–8×
faster content creation
85%
lower odds of cheating
AI coaching

The proof is in the results

28% improved test scores when using our interactive AI coach

Test score, pretest and posttest

45%
Pretest
79%
Posttest

Learning videos

42%
Pretest
85%
Posttest

Creatium’s AI coach

Mean test score before and after, by condition.

AI coach adapts to what the learner needs most

Two hundred learners, the same video, one difference: a few minutes of conversation

Interactive learning

Interactive learning that sticks

24% increased improvement for novice learners: the equivalent of having a personal tutor

Post-test scores, video against interactive video

Effect Hedge’s g = +0.36 overall, +0.67 for learners with lower prior knowledgeMean

76.3%
Video only
84.2%
Interactive video by Creatium
220 teachers, randomized.

AI-powered simulations require learners to immediately apply their knowledge

Answer, sort and roleplay your way through it, instead of watching it

Assessment

Assessments that reduce cheating

85% lower odds of cheating with AI-powered dialogic assessments

Cheating rates

52.9%
Multiple choice
14.7%
Dialogue-based assessment from Creatium
Share of learners found to have cheated, by assessment format.Adjusted for time spent. Raw rates fell from 52.9% to 14.7%.

Natural conversations are a better reflection of understanding

A written answer can be pasted from anywhere; a spoken one has to be understood first

AI voices

AI voices rated better

Rated 19% higher than typical human narrators

Voice quality, mean rating on a 7-point scale

5.48
Creatium’s AI voices
5.08
Human voice
Mean voice-quality rating, Creatium’s AI voices against human narration.

Clear, engaging delivery

Consistent quality every time

AI avatars

The power of seeing a face on screen

Students score 6.5% higher while spending 9.4% less time learning, when an avatar is present

Post-test percentage

75%
Audio
79.88%
Creatium’s avatars
Mean post-test score, audio narration against avatar narration.

Avatar-based videos support more engagement than audio-only instructional videos

Better results in less time

Content creation

Create videos in minutes, not hours

Professional videos created 5–8× faster and rated higher in quality

Production time, minutes

10.63
Creatium’s AI
49.27
Traditional
Mean time to produce one finished video.

Better visuals, richer audio, more accurate content

Weeks of production, done in an afternoon

Trusted by educators

What the people using it say

From our avatar to the custom personas, rich narrations, and engaging interactives . . . I don’t feel like I’m watching an avatar—I feel connected. It’s rich and it’s even powerful.

Juanita Montes de Oca

Director, Instructional Design, Generation Citizen

Creatium’s tool stands out for its thoughtful design and clear alignment with the learning design process. It’s grounded in evidence and research, and the way it leverages multi-modes of AI offers a compelling example of how technology can meaningfully support educators and designers.

Dr. Amin Marei

Researcher, Harvard Graduate School of Education

Creatium is the greatest improvement to professional learning that I have ever witnessed in my 30+ year career.

Wendy Amato, PhD

Teaching Channel

Four colleagues around a meeting table in a bright, sunlit room, one standing to talk the group through something

Experimental research and evidence-based insights, by Creatium’s research team in partnership with the University of Georgia.

Research collaboration

We’re always interested in collaborating

Three topics we’re actively working on, and always glad to talk about.

01

AI in education

02

Assessment innovation

03

Instructional design