Enterprise · Top-3 consultancy

How a Fortune 100 built real skills with Creatium

A top-3 global consulting firm used Creatium’s AI roleplay to turn professional development into professional readiness: active practice in place of passive training.

Watch the story

See the transformation

The challenge

What stood in the way

Two colleagues listening thoughtfully as a presenter makes his case at a sunlit meeting table
01

Knowledge without application

The company had invested in GenAI: enterprise tools, awareness training, the works. Employees understood the concepts but couldn’t apply them.

02

Fear of failure

The problem wasn’t the knowing. It was the doing. They were in genuinely new territory, and there was real fear of failure.

The solution

What Creatium changed

AI roleplay · Executive review
What would I have to say no to in order to fund this?
Type or speak your answer…

A high-stakes roleplay environment

Three gaps had to close at once: ChatGPT doesn’t build skills, traditional training doesn’t translate to the job, and high-stakes conversations only get better under pressure.

So Creatium deployed an AI coaching platform that created a high-stakes roleplay environment: an executive-style counterpart that pushed back in real time. “Show me the numbers.” “Why are you telling me this?” “What breaks at scale?” “What would I have to say no to in order to fund this?”

Results

What changed for the team

5×deeper engagement than ChatGPT (12.4 vs 2.5 turns)
95%positive sentiment, vs 37% in traditional training
58%planned to implement what they learned, 4.8× the typical 12% rate

Results reflect this Fortune 100 deployment, not a guaranteed outcome for every team. The customer is contractually unnamed.

Real people, real progress
We’re all really excited about what’s next in creating cutting-edge simulations, coaches, and interactive learning environments that are proven to improve learning outcomes. ”
Program manager
Top-3 consultancy
The result

What the team got back

The AI responded to participant input in real time. Strong, specific answers moved the conversation forward; weak answers triggered follow-up questions.

When challenged to defend vague claims, managers didn’t shut down; they constructed better arguments on the spot.

This wasn’t a chatbot, and it wasn’t a series of video modules. It was sophisticated training in facilitating productive friction, and it works.

Educational research calls it “desirable difficulty”: challenge that forces deeper cognitive processing builds durable skills far better than passive review. Instead of making learning easy, it makes learning effective.

A team lead reviewing a learning performance dashboard on a laptop

See how Creatium could
work for your team

Tell us what your people need to practice,
and we'll show you how it fits.