K-12 publisher · Education

2,100 interactive videos, created in 6 weeks

Lincoln Learning trained all of its instructional designers
on Creatium to produce interactive learning at scale.

Watch the story

See the transformation

The challenge

What stood in the way

Three instructional designers reviewing storyboards together at a sunlit table
01

The numbers didn’t add up

Lincoln Learning, a respected K-12 online curriculum provider, did the math. The numbers just didn’t work.

02

Slow, costly production

Traditional educational video needed teams of 10–15 people: writers, designers, animators, voice talent, editors, project managers. Each video took at least a week from concept to completion, at thousands of dollars per finished minute.

03

Passive video was losing students

Even if they could overcome the production constraints, the format had its own limits. Students passively watching lectures showed declining engagement as attention spans shrank in the TikTok age. The format itself wasn’t the answer. So what was?

The solution

What Creatium changed

01

From existing content to narrated video

Lincoln found technology that fundamentally changed the equation. Creatium’s AI-powered lesson builder let them upload existing content and watch it become polished, narrated video within minutes.

PDFUnit 4 · Photosynthesis.pdfUploaded · 18 slides
How plants make energyNarrated · 3:42
Ready in minutes
02

Interactivity built into every video

What set the platform apart was how it held Lincoln’s quality bar while dramatically increasing speed. And the real breakthrough wasn’t only efficiency: Lincoln could now build interactive elements directly into the video: knowledge checks, flashcards, scenario-based questions, and simulations.

Knowledge checkWhich part of the cell produces energy?
AMitochondria
BNucleus
CCell wall
1:12 / 3:42
Knowledge checkFlashcardsScenarioSimulation
03

50 designers, one consistent standard

Collaboration meant Lincoln’s 50 instructional designers could work simultaneously, sharing resources and keeping consistency across grade levels.

Grade 6 Science · Unit 23 designers editingJMARKT
Lesson 1 · EcosystemsPublished
Lesson 2 · Food websIn review
Lesson 3 · Energy flowEditing · JM
Shared template · applied across grades 6–8
Results

What changed for the team

95%lower cost per video vs traditional production
~99.5%faster, from 4–6 weeks to under 2 hours per video
2,100interactive videos in 6 weeks, with 50 designers
600+videos in year one, from a small pilot team
Real people, real progress
Honestly, if it wasn’t for Creatium, the thousands of interactive videos we’re making simply would be out of the budget. But with Creatium’s AI-powered tool, it’s possible. ”
Charlie Thayer
Chief Academic Officer, Lincoln Learning
The result

What the team got back

In year one, Lincoln created over 600 interactive videos with just a small pilot team. By year two, they had scaled to 2,100 videos in only six weeks, using 50 instructional designers.

Students say they enjoy the videos and find them more engaging than text: a critical first step toward better learning outcomes.

And the cost per video fell by 95%, without compromising quality, and without external production teams.

When static content becomes interactive, passive learners become active participants.

A team lead reviewing a learning performance dashboard on a laptop

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