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K-12 publisher · Education

2,100 interactive videos, created in 6 weeks

Lincoln Learning trained all of its instructional designers on Creatium to produce interactive learning at scale.

A student wearing headphones speaking aloud to an interactive lesson on a laptop

Lincoln Learning, a respected K-12 online curriculum provider, did the math. The numbers just didn’t work.

Traditional educational video needed teams of 10–15 people: writers, designers, animators, voice talent, editors, project managers. Each video took at least a week from concept to completion, at thousands of dollars per finished minute.

Even if they could overcome the production constraints, the format had its own limits. Students passively watching lectures showed declining engagement as attention spans shrank in the TikTok age. The format itself wasn’t the answer. So what was?

Lincoln found technology that fundamentally changed the equation. Creatium’s AI-powered lesson builder let them upload existing content and watch it become polished, narrated video within minutes.

What set the platform apart was how it held Lincoln’s quality bar while dramatically increasing speed. And the real breakthrough wasn’t only efficiency: Lincoln could now build interactive elements directly into the video: knowledge checks, flashcards, scenario-based questions, and simulations.

Collaboration meant Lincoln’s 50 instructional designers could work simultaneously, sharing resources and keeping consistency across grade levels.

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95%

lower cost per video vs traditional production

~99.5%

faster, from 4–6 weeks to under 2 hours per video

2,100

interactive videos in 6 weeks, with 50 designers

600+

videos in year one, from a small pilot team

“Honestly, if it wasn’t for Creatium, the thousands of interactive videos we’re making simply would be out of the budget. But with Creatium’s AI-powered tool, it’s possible.”
Charlie Thayer, Chief Academic Officer, Lincoln Learning

In year one, Lincoln created over 600 interactive videos with just a small pilot team. By year two, they had scaled to 2,100 videos in only six weeks, using 50 instructional designers.

Students say they enjoy the videos and find them more engaging than text: a critical first step toward better learning outcomes.

And the cost per video fell by 95%, without compromising quality, and without external production teams.

When static content becomes interactive, passive learners become active participants.

Download the full case study (PDF)