Two people in a warm conversation at a wooden table, coffee mugs between them

Build your own AI coach

Coaches

Publish an always-on AI coach that answers and adapts, 24/7.

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What it looks like
A coach in a teal sweater seated at a wooden table, arms folded, a city skyline and water behind him at sunset
On-brand, on-message

It stays on script. Your script.

Coaches and lessons answer from your material, and stay inside the lines you set.

Your knowledge base

Coaches and lessons answer from your policies, your product, your material, not the open internet.

Topic guardrails

Set which topics are in bounds and which aren’t; every conversation stays inside them.

Pronunciation dictionary

A customizable pronunciation dictionary keeps names, acronyms, and terms said right, every time.

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Proof

What it looks like at scale

95%
of learners using AI coaches found the course valuable at MGT, where new hires and interns complete their essential training before day one.

“This is a really powerful tool because it allows us to scale my coaching and support through AI.”

Sam Arrona, SVP, MGT

That’s a satisfaction number, measured in MGT’s pre-day-one consulting onboarding, not a ramp-time projection. We’d rather show you a number we measured than one we modeled.

See the results
Where it lands

Whatever you’re solving

Onboarding
Build onboarding scenarios once (coaching, roleplays, and courses) and reuse them across every new hire cohort.
Leadership & coaching
Design coaching programs and roleplays around your own leadership model (difficult conversations, feedback, delegation) and roll them out to every manager, not just the top of the org chart.
Customer training
Give customers an always-on coach that answers questions in context and walks them through real tasks, instead of leaving them to search the help center on their own.
Maker
Questions

Frequently asked

Creatium Maker lets an L&D team build its own AI coach from content they already own: a coach that teaches their material, answers questions about it, and holds their standard.

How do you build your own AI coach?

You bring the content: a PDF, a deck, a recorded session or a policy. Maker turns it into a course taught by a coach your learners can question, and the coaching itself works the way Creatium Coach does.

What can learners ask it?

Anything about the material it was built on. That is the difference between a coach and a video: the learner can stop and ask.

Does the coach follow our standards?

Yes. It is built on your material, so what it teaches and what it accepts as a good answer are yours.

Does AI coaching work?

In Creatium's research the coach produced a +0.48 effect size, above the +0.37 average for one-to-one human tutoring.